With the increasing maturity of COB, four in one Mini LED, and Micro LED packaging technologies, small pitch LED displays have entered the era of micro pitch P0-X. In addition, with the commercial implementation of 5G, the successive release of "4k first, considering 8k" in various regions, and the gradual return of rational consumption in the terminal market, major display companies are seizing the ultra high definition display market. P0.X is becoming increasingly mature and accelerating LED display manufacturers to seize the ultra high definition field。
P0.X is becoming increasingly mature and accelerating LED display manufacturers to seize the ultra high definition field
A few years ago, LED electronic screens were highly favored by outdoor advertising media due to their high brightness, high protection level, long viewing distance, high-definition and delicate image quality, wide coverage and high reach rate. But with high vacancy rates, black screens, and brightness pollution also being criticized by people, in order to change this situation, LED display manufacturers have developed LED outdoor displays that can automatically adjust the screen brightness according to the surrounding environment brightness. The emergence of LED transparent screens can be well compatible with the city's appearance, especially for buildings with glass curtain walls that are particularly popular.
Although the market demand for LED electronic screens is still slowly increasing in terms of performance, many LED display manufacturers feel that market competition is becoming increasingly fierce. The arrival of the ultra high definition display industry and the support of 5G technology have brought new hope to many LED screen companies, who have invested in the research and development of small pitch LED displays. Fortunately, hard work pays off. The small pitch LED displays developed by LED display manufacturers have entered the era of micro pitch, and P0.7 micro pitch high-definition LED displays can now be mass-produced, which invisibly accelerates the arrival of the ultra high definition display industry.
The reason why DLP projection and LCD splicing screens are so popular in the mid to low end market is not only due to their cheap price, but also to their small size and clear image quality. But with the continuous improvement of people's consumption level, small-sized displays can no longer meet people's needs. If DLP and LCD are used to splice into a large screen, there will inevitably be splicing gaps, and the inherent defect of low brightness in DLP projection itself is also a major obstacle to its market development.
Therefore, when small pitch LED displays were introduced, they quickly seized the display field with their high brightness, high-definition and delicate picture quality, seamless splicing without size restrictions, high contrast and high grayscale levels, becoming a three legged competition with LCD and DLP. With the continuous maturity of LED display manufacturers and upstream and downstream industrial chains, small pitch LED displays have gradually developed from P2.0 to P0.7 micro pitch, and can be seamlessly spliced into 4k and 8k ultra high definition LED displays.
For the traditional LED electronic large screen industry, the packaging method is mainly SMD, but as the spacing decreases, the dead light rate and virtual soldering rate of SMD become higher. If the failure rate according to industry standards is one in ten thousand, then there will be many dead light rates and virtual soldering rates for light beads with small spacing of millions or even tens of millions, which will seriously affect the overall visual aesthetics. Moreover, SMD prices below P1.0 are too high and have no market promotion value. To solve this problem, LED display manufacturers have developed COB and four in one Mini LED packaging technologies, which greatly improve their image contrast and HDR (high dynamic range image). Compared to ordinary images, they can provide more dynamic range and image details, such as LDR images based on different exposure times.
Nowadays, the emergence of P0.7 micro pitch high-definition LED display screens means that the size of 2k resolution LED electronic screens is only 61 inches, and the size of 4k resolution screens is 5.4 * 3.08 meters. This small-sized display area is more suitable for installation in places with smaller space limitations. And there is no need to worry about the screen size being too large to install ultra high definition LED displays. In addition, COB technology can achieve smaller point spacing, such as P0.5 micro spacing. The smaller the spacing, the higher the pixel count, clearer and more delicate the image quality, higher contrast, higher grayscale level, and higher stability.
The competition in the current LED electronic large screen industry is becoming increasingly fierce, and the competition among major LED screen companies has already entered a white hot stage. In addition, the speed of industry reshuffle is accelerating, which invisibly promotes the birth of new products and technologies. As the market develops towards the ultra high definition display industry, there are many small pitch LED displays launched by different companies in the market. But no matter how different these small distances are, they cannot change the industry's entry into the era of micro spacing. In the face of such a dynamic environment, if enterprises cannot further strengthen their research and development, innovation, service system, and user experience, it will be even more difficult for them to survive in future market competition.
Compared to other regions, the research and development of micro pitch LED displays is mainly concentrated in Shenzhen, giving Shenzhen LED display manufacturers a unique advantage. For example, as the hub of the global LED industry chain, Shenzhen has a unique geographical location, a well-established upstream and downstream industry chain, strong market demand, a large number of scientific research talents, and government policy support, which invisibly promote Shenzhen to become an incubator for LED display screens.
In summary, P0-X is becoming increasingly mature and accelerating LED display manufacturers to seize the ultra high definition field. The arrival of the era of micro pitch high-definition LED displays is not only related to users' pursuit of high-definition videos, but also to the gradual return of rational consumption in the terminal market, the arrival of the 5G commercial era, and the national government's successive introduction of "4k first, taking into account 8k" policies. These have invisibly accelerated the research and development of micro pitch LED display screens by LED screen companies, and coupled with Shenzhen being a hub of the global LED industry chain, it has unique advantages.
